Abstract
This paper describes an expert system (ES) model which can be used to support strategic decision making, with specific reference to banking and financial services. It begins with a review o f trends in the banking sector and a further review of previous ES applications in marketing. The practical operation of the model and its internal logic are described. The paper concludes with general remarks on the scope for applying ES methods in this domain.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
