Banking Products for Agriculture in Digital Economy

Abstract

In the era of digital economy, globalization has brought a new economic world online. Banks have implemented modern banking products, both global and online banking products available for agricultural customers as well. This research is based on the identification of the role and importance that products and banking services have in developing a modern and efficient agriculture. A well-organized IT system is important for the agricultural holdings to access e-banking products. This type of IT system in agriculture can enable companies to select agricultural data and information useful for business opportunities and selection of e-banking products. The new banking products for modern agriculture offer several competitive advantages for both agricultural customers activating on global markets and for banks as well. The analysis of the online banking products as Internet Banking, Home Banking, Mobile Banking, and global banking products as, for example, credit cards, existing in the portfolio of Romanian commercial banks, led to the delineation of their role and importance for agricultural customers. In the new economy based on Internet Banking, customers have access to information and communication unrestricted by time and space.