Abstract
Airing to more than 94 million subscribers in the United States alone, Bravo has made a name for itself as a successful cable network. With popular programs such as The Real Housewives and Top Chef, Bravo has attracted a predominantly female, upscale audience that has garnered much media attention. Using Bravo as a case study in popular culture, this article utilizes feminist political economy to explore how Bravo connects with—and commodifies—its female audience. In so doing, it is argued that through Bravo's Affluencer campaign and online initiatives, as well as through Women@NBCU, Bravo and parent company NBC-Comcast turn the audience into a product unto itself, and invite females to participate in their own commodification and the commodification of others.
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