Abstract
Ministry of State-Owned Enterprise of the Republic of Indonesia (BUMN) recently created Ultra Micro Holding BUMN consisting of PT BRI (Bank Rakyat Indonesia), PT Pegadaian and PT PNM Permodalan Nasional Madani. Ministry of BUMN appoints PT BRI as the parent company. Ultra Micro Holding has a vision for the prosper of financial inclusivity by provide various conveniences and lower cost of borrowing funds with a broader reach, deepening of services, and sustainable community empowerment. The government want make Indonesia as developed countries by accelerating ultra-micro segment, through strengthening economic resilience and quality growth, reducing inequality, and improving the quality of human resources, especially Ultra Micro entrepreneurs through empowerment. This research is aimed to help PT Bank Rakyat Indonesia to analyze the competitive landsacape of banking industry in Indonesia in ultra-micro segment.
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