Abstract
The current study looks at the case of Bandhan Bank as a case of strategic corporate social responsibility (CSR). Bandhan Bank Ltd.’s five flagship CSR programmes (THP, BHP, BEP, EUP and BFLP) target the diverse needs of communities in the poorest of poor and underprivileged segments and give them a valuable experience of an improved lifestyle are discussed in detail. The three significant strategic forces, viz., embedded culture of risk-taking, more robust connection with stakeholders and regular honing of internal capabilities, further shape the experiences of CSR stakeholders. These eventually became responsible and loyal customers of the bank.
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