Abstract
AbstractThe common market of the EU imposes standards on food products and minimum requirements for their quality. Products that do not meet these requirements have to be renamed. This article analyses the media coverage of a prominent political controversy surrounding four food products, produced in the Czech Republic: Inland Rum, Fruit Marmalade, Spread Butter and Almond Brandy. The renaming of these products has triggered a wave of nationalist sentiments and anti‐EU backlash. To explain these developments, the article follows the strong programme in cultural sociology, and it introduces the concept ‘banal gastronationalism’. It argues that the anti‐EU backlash is culturally rooted in two deeply rooted binary distinctions: the split between the centre (of the EU) and the periphery and the tension between the inner and the external. Together, these distinctions co‐create an imagined community of consumers and readers, which gets mobilised through a perceived threat to its food products.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
