Ballot Question Readability and Roll-Off: The Impact of Language Complexity

Abstract

Ballot questions often feature obscure and legalistic language that is difficult to comprehend. Because the language of ballot questions is often unclear, the authors hypothesize that questions with lower readability will have higher roll-off because voters will not answer questions they do not understand. The authors use an objective measure of readability to code readability scores for 1,211 state-level ballot questions from 1997 to 2007. Using hierarchical linear regression models of state-level data, the authors find that increased complexity leads to more roll-off. The authors further analyze some possible influences on readability by examining whether it is affected by the question topic.