Abstract
The number of Balinese women taking tourism education at various levels appears to be increasing in line with the development of tourism education institutions and the tourism industry in Bali. This article analyzes the motivation of Balinese women in pursuing higher education in tourism, starting from the diploma level to the doctoral program. By applying a qualitative method, this article collects data through interviews with 30 Balinese women who have taken tourism education at various levels. The results show that Balinese women are motivated to take tourism education for several reasons, including the motivation to get a job in the tourism sector, they have families who work in the tourism sector, and they live in Bali which has more job opportunities in the tourism sector. By taking tourism education, Balinese women who were informants in this study proved that they had found better jobs and career opportunities in the tourism industry. Their experiences have also become a source of inspiration for other Balinese women to take the same career path.
Highlights
Nowadays, women are very aware of the importance of education in supporting careers
This study aims to analyze the motivation of Balinese women who pursue higher education in tourism study programs
The family, the environment, the people around them who work in tourism industry, influence them to continue study in tourism
Summary
Women are very aware of the importance of education in supporting careers. Education increases women’s opportunity to get the better job, quality of life and awareness of equality. According to Mustikawati (2015) working in an office that offers flexible working hours seems to besomething that today’s women are seeking. They compete to get into the best school and college in the hope that it will be easier for them to be hired by good companies. The education and skills enable them to pursue a better position in the public space. They can be office employees, reporters, advertising models, Putu Sucita Yanthy, Sylvine Pickel-Chevalier
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