Balancing construction and marketing in world economic development: the four global scenarios

Abstract

Planning for economic development is one of the major preoccupations of governments as well as international agencies such as the United Nations and the World Bank. Construction and marketing are individually known to have an influence on the achievement of economic goals. Unfortunately, the combined effect of construction and marketing has never been explored explicitly before. Although the pursuit of economic development has been their common objective, both disciplines have always been examined in isolation. This paper does not, however, pretend that construction and marketing are the only two factors which influence economic growth. The purpose is to help bridge the gap between construction and marketing in world economic development. For this purpose, other factors which may have an equally important influence on economic growth would, of necessity, need to be isolated. The relationship construction and marketing have with world economic development is supported through a literature review. In adopti...