Abstract
In this paper the authors explore the intricate relationship between artificial intelligence (AI) innovation and data protection within the framework of the EU AI Act.1 This groundbreaking legislation addresses the challenges posed by the rapid advancement of AI to safeguarding individual privacy rights. The paper analyses the EU AI Act's provisions, including in-scope entities, extraterritorial applicability, AI system classification, permitted usage and breach notification. It delves into the protection of individuals' fundamental rights, transparency and consent mechanisms. Ultimately, the study underscores the EU AI Act's significance in shaping responsible AI development amid evolving data protection concerns.
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