Abstract
This paper aims to contribute towards the understanding of balanced scorecard (BSC) on top performing Indian firms. The paper empirically examines the extent to which there exists a cause-and-effect relationship among the four areas of BSC measurement. The structured equation modelling (SEM) analysis show that the BSC model fits well with the Indian firms. The results also suggest that the learning-growth perspective positively affects the internal processes and internal processes positively affect the customer perspective. On the other hand customer perspective negatively affects the financial performance of Indian firms. We also discuss the scope of future study in the area.
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