Balanced score card implementation for IP rights management in a public research institution

Abstract

PurposeThere is a growing awareness of intellectual property (IP) rights in European public research institutes. Since 2008 a non‐binding recommendation of the European Commission has been, in effect, proposing a consistent policy for IP in research and development (R&D). While there is a broad consensus on the overall goal – achieving a higher competitiveness of European industry in the international market place – there are, however, conflicting expectations on the micro‐management: are technology transfer agencies to be considered as profit‐centers, cost‐centers, mediators or all of the above? This paper seeks to provide an answerDesign/methodology/approachThe Physikalisch‐Technische Bundesanstalt (PTB) is the national metrology institute of Germany with 1,900 employees and an annual budget of €145 million. It has established a micro‐management policy for IP rights, which is successfully fostering the development of modern instrumentation for metrology and may serve as an example for other public institutions as well. While it is obliged by law to operate as a regular market participant when licensing patents, there are additional conditions, some with the status of a law or a binding government decision as well.FindingsThe BSC approach, implemented at PTB, provides guidelines to reconcile seemingly conflicting requirements for a public entity while at the same time generating economic benefits in terms of additional income from licensing. In the authors' opinion this approach keeps costs at a reasonable level, fosters inventors' motivation and furnishes data for decisions for the technology transfer office as well as for the leadership of the institution.Originality/valueTo manage this conflict of goals the authors developed and implemented a balanced score card (BSC) system for IP management in order to optimize licensing income generation, cut costs, keep the inventor's motivation high and simultaneously realize macro‐economic technology transfer tasks. The BSC was originally introduced for the private sector by Norton and Kaplan in 1992, in response to a failure of purely monitoring financial indicators. The balanced score card considers economic and non‐economic factors, often denoted as “soft”. It is balanced with respect to result‐oriented indicators, like licensing income, and with respect to process‐oriented indicators, like the acceptance rate of inventions for patenting. And it tries to deduce from a trend of an indicator in the past a prediction of future development, associated with recommendations for actions to influence the ongoing process. The paper discusses the issues.