Abstract
The article aims to present the discussions about sustainability and corporate social responsibility. Such concepts are no longer a trend and are in continuous process of construction, even if the discussions on the subject have gained more proportion in the last decades. It is possible to relate them to the financial results of organizations. And in fact, these concepts are not static, but rather require an ongoing process of redefinition, which now involves a vision of long-term corporate strategy. Organizations have been pushed to change the way they are committed not only to the environmental issue, but especially to how committed they are to society. In this way, corporate social responsibility has grown and is one of the organizations’ priorities. It is considered that these organizations face a new risk scenario, which demands the adoption of a socially and environmentally responsible position, converging towards economic efficiency. Thus, the present analysis was based on bibliographic references using the hypothetical deductive method.
Highlights
Grace Ladeira Garbaccio & Christophe Krolik & Ana Carolina de Moura MacielThe term sustainability, in addition to business jargon, has become a slogan
The model to be examined is that of systemic sustainabilityconsideration of economic, social and environmental aspects
It is important to emphasize that sustainability places at the center of the debate interests of a general nature and not those specific to certain groups or social classes, which modifies the society’s asymmetry of power (NASCIMENTO, 2012)
Summary
The term sustainability, in addition to business jargon, has become a slogan. Different social actors appropriate this discourse - companies, governments, non-governmental organizations, social movements, among others. The changes point to a business management perspective, focusing on the generation of shared value between companies and the various interest groups (FREIRE et al, 2008) These issues gave way to the economic and strategic analysis of social responsibility, focusing on solving social problems and, at the same time, business problems, in order to improve the competitiveness of the business. Considering, the new scenario of risks before the organizations, this article aims to discuss notions about the socioenvironmental responsibility, considered fundamental in the analysis of mitigation of its risks in favor of the economic efficiency business. To this end, the study will be based on the hypothetical-deductive method, based on the analysis and revision of bibliographical and documentary references
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