Abstract
The satire style was chosen to express satire and criticism explicitly. In the style of communicating on social media, satire is also used in making memes. The problem with this research is how is satire language in meme culture on social media? The focus of this research is to reveal how political satire is discussed in memes on social media. The purpose of this study is to examine more deeply how the satire discourse is contained in pictorial texts or purely texts in social media memes. This research is interesting because the satire humor style contained in memes becomes an effective, absurd political, economic, educational, cultural, and other response that is able to shift, eliminate, then reverse and bring up new discourses. This study uses a critical discourse analysis by Norman Fairclough which has an identification that the discourse can be a series of verbal and written words or a series of speech acts. With this knife of analysis, it was found that satire in memes on social media is used in the form of satire and criticism of things that are being viral and how these issues affect social media to the real world. Memes are not seen as silent, passive, and finished texts as they are produced. Memes, on the other hand, are dynamic and moving strategies, through comedy-satire.
Highlights
The satire style was chosen to express satire and criticism explicitly
In the style of communicating on social media, satire is used in making memes
The problem with this research is how is satire language in meme culture on social media? The focus of this research is to reveal how political satire is discussed in memes on social media
Summary
Gaya satire dipilih untuk mengungkapkan sindiran dan kritik secara eksplisit. Dalam gaya berkomunikasi di media sosial, satire pun digunakan dalam pembuatan meme. Fokus penelitian ini adalah mengungkap bagaimana satire politik diwacanakan dalam meme di media sosial. Adapun tujuan penelitian ini adalah untuk mengkaji lebih dalam bagaimana wacana satire tersebut tertuang dalam teks-teks bergambar ataupun murni teks dalam meme media sosial. Penelitian ini menjadi menarik karena gaya satire humor yang terdapat dalam meme menjadi respons politik, ekonomi, pendidikan, budaya, dan lain-lain yang efektif, absurd, yang mampu menggeser, menghilangkan, kemudian membalikkan dan memunculkan wacana baru. Melalui analisis ini ditemukan bahwa satire dalam meme di media sosial digunakan dalam bentuk menyindir dan mengkritik halhal yang sedang viral dan bagaimana isu tersebut memengaruhi media sosial hingga dunia senyatanya. Sebaliknya, meme adalah strategi yang dinamis dan bergerak, lewat satire
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