BAHASA IKLAN PENAWARAN BARANG ATAU JASA DAN IMPLEMENTASINYA DALAM PEMBELAJARAN BAHASA INDONESIA DI SEKOLAH DASAR

Abstract

This study aims todescribe the use of language in the ad text offering goods or services on a daily Solopos covering, grammatical structures, use of the phrase, and spelling, the deviation of language in the ad text offering goods or services on a daily Solopos, and (3)the implementation of the results of research into the use of language in the ad text offering goods or services on a daily Solopos. This study was a descriptive qualitative research. The research data in the form of words, phrases, sentences in the ad text offer goods or services on a daily Solopos. The data source is Solopos May Day May 27-30, 2015. The research instrument is the researcher himself. The data collection technique using the technique of reading, record, and library, a data analysis technique using the technique on pragmatics. Based on the results of data analysis can be concluded brought (1) The use of language in the ad text offer goods or services on a daily Solopos include, grammatical structure in the form of conjunctions and that the reference, use of the phrase in the form of news sentences, questions, and cried, and the use of diction in the form of concrete diction. (2) Deviations language in ad text in offering goods or services in the form of irregularities Solopos Daily punctuation dot and comma, and the deviation of writing a capital letter at the beginning of the sentence, mid-sentence, and whole sentences. (3) The results of research on the use of language in the ad text offering goods or services on a daily Solopos can be implemented in the Indonesian language learning in primary school, because the results of the study in accordance with the Decree and contained in the Basic Competence Indonesian Curriculum in Primary Schools. Keywords: Language, use of language, advertising, learning