Abstract
Geotourism is a specialized branch of tourism emphasizing on economic utilization of the geomorphosites under the umbrella of tourism industry. The study focuses on the status of the badlands of Gangani located in the right bank of Silabati river of West Bengal in the context of geotourism development on account of its exceptional scientific, educational and aesthetic values as geoheritages. Formed during Pleistocene period with hard lateritic duricrust layer on the top, Gangani badland is famous as ‘Grand Canyon of Bengal’ for its escarpments, caves, pinnacles, mesa and butte like structures as well as earth pillars, saw-tooth ridges, natural roof like geomorphosites. We have primarily used ethnographic methods for data collection which involves personal interviews, questionnaire surveys and focus group discussion. A SWOT-AHP analysis has been undertaken further for estimating the geotourism potentiality of this wonderful badland topography. TOWS matrix is used to formulate strategies for optimal utilization of its geotourism resources. The result emphasises adaptation of imperative planning strategies for geoconservation in order to attain the sustainable tourism goals.
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