Abstract
This paper focuses on an analysis of the narratives present in a set of eight Instagram accounts devoted to sharing information on maternity in the Spanish context. In a qualitative approach that uses participant observation and content analysis (5184 posts), the main objective is to identify the narratives surrounding maternity and to elaborate their relationship with feminist discourses, thus comparing them with previous and current conceptions and representations of motherhood in media. A second aim is to understand the role of information and expertise in these spaces. The results reveal three approaches: affirmative and child-centred narratives, feminist counter-narratives, and discourses on professionalization and authoritative knowledge.
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