Bacio di Latte: experiência gastronômica de excelência em canais digitais

Abstract

Abstract Born in the city of São Paulo, Bacio di Latte is one of Brazil’s benchmarks in the high added value ice cream - or gelato, as they prefer - segment. In just over 10 years of a successful trajectory, the ice-cream parlor has established itself throughout Brazil, with more than 130 of its own units, as well as a growing and successful distribution operation in supermarkets. You have just been hired as head of marketing and find a company that has been going through a delicate period in its operations, given the closure of shops and shopping centers due to the pandemic. However, you also realize that the crisis has accelerated the food business towards digital channels, which brings both opportunities and challenges. It will be up to you to lead this project, which could represent Bacio di Latte’s next leap in growth.