B2C Online Pricing Practices and Potential Impact upon Firm Reputation and E-consumer Trust

Abstract

No accessInternational Journal of e-Business ManagementOther Journal Article01 November 2008B2C Online Pricing Practices and Potential Impact upon Firm Reputation and E-consumer Trust Authors: Joanna Jones; Edward Jones; Lyndon Murphy Authors: Joanna Jones Senior Lecturer and Undergraduate Scheme Leader, Newport Business School, Department of Business and Management, University of Wales, Newport, email: [email protected] Google Scholar More articles by this author ; Edward Jones Head, Department Business and Management, Newport Business School, email: [email protected] Google Scholar More articles by this author ; Lyndon Murphy Senior Lecturer and Postgraduate Scheme Leader, Newport Business School, email: [email protected] Google Scholar More articles by this author SectionsAboutPDF/EPUBExport CitationsAdd to FavouriteAdd to FavouriteCreate a New ListNameCancelCreate ToolsTrack CitationsCreate Clip ShareFacebookTwitterLinkedInEmail Abstract There is an argument that the palpable ease with which e-tailers can change menu prices on-line has lead to the emergence of irrational pricing. This paper focuses upon on-line pricing practices, their potential relationship with e-consumer trust and perceived reputation of e-tailers. Whilst online pricing practices and e-trust has been the subject of much erudite research, there has been little or no research that explicitly juxtaposes the two areas. The data is obtained from responses to questionnaires completed by business undergraduate students. The questionnaire rationale is to gather data concerning a range of on-line shopping preferences and questions posed investigate the respondents' perceptions and attitudes towards various on-line pricing practices, including price discrimination. To improve the richness of the study, follow-up semi-structured (themed) interviews have been administered. The managerial implications relating to on-line pricing practices and e-trust are rich and varied. For example, there is evidence that some on-line pricing practices, such as first degree price discrimination, can negatively impact facets of e-trust i.e. benevolence and integrity and hence, upon an organisation's reputation. Interestingly, many e-consumers, whilst believing privacy to be an important shopping factor, do not understand how organisations collect and use personal information. Additionally, negative feelings assigned to price comparison sites can be transferred to specific e-tailers listed upon the site. Conversely, organisations can enhance the consumer perception of benevolence and integrity by becoming members of cash back co-operative schemes. There is evidence that econsumers find price differences based upon product configuration and delivery to be acceptable. Previous article Next article RelatedDetails View PUBLICATION DETAILSDate of Publication:November 2008Journal:International Journal of e-Business ManagementISSN:1835-5412Volume:2Issue:2Page Range:3-18First Page:3Last Page:18Source:International Journal of e-Business Management, Vol. 2, No. 2, Nov 2008: 3-18Date Last Modified:13 June 2019 16:18Date Last Revised:21 September 2010 Original DOI: 10.3316/IJEBM0202003SubjectConsumer protectionElectronic commercePricing--Data processing METRICS Downloaded 0 times Copyright© RMIT Publishing, 2008Download PDFLoading ...