Abstract
This article reports on a series of annual surveys of how a panel of experts expect usage of online channels to develop between now and 2010 in Europe and North America. The bursting of the internet bubble is not expected to reduce consumer usage of the Web for e‐commerce. Indeed, in the latest survey, the experts again revise upwards their earlier predictions of European online adoption and usage in the home. The survey covers the following: online access at home; consumer choice of access channels; volume of e‐commerce and each channel's relative importance; the impact of mobile; barriers to B2C e‐commerce; and regional differences.
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