Abstract

Bangladesh is embracing the modern dimensions of today's global economy, and aiding in this quest are the many budding start-ups that join the country's economy every year. The case details the journey of one such prospective start-up, Azoka, an online e-commerce website specializing in the selling of imported food products. However, in such a competitive market, Azoka has to put in more effort to survive and win the race towards success. This case invites students to look into the problems brewing in the existing operations of Azoka and recommend strategies for the company to revive its business.

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