Abstract
This study has been shaped within the framework of a research on social media marketing and consumer perceptions in Azerbaijan. Active use of social media tools has encouraged businesses to benefit from these communication channels. It is important for businesses to adapt to this new management style.
 The scope of this research consists of consumers, who use Instagram, Facebook, Twitter, Youtube and other social media channels. Quantitative method was applied and research data were collected through Google Form and questionnaire. The results obtained from 255 participants, who answered the questionnaire, were analyzed with SPSS.
 In the first part, there is information about the creation, history and development of social media. Detailed information about social networks is also included. In the second part, the history, development, perspectives and factors of consumer behavior are mentioned. In the third part, analyzes, tests and interpretations were made based on the survey data we collected.
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