Az átalakuló terroir – Egy természetföldrajzi fogalom társadalomföldrajzi átértékelése

Abstract

As a winemaking concept, terroir has had a “lightning career” in recent decades. Initially used by a narrow professional class, the term has now become more popular. It is unavoidable for the wine economy, the market and consumers. The fundamental study of terroir has been carried out primarily within the framework of physical geography, and only in the last two decades has social geography and other social sciences played a growing role in this research. The expansion of the wine market, the emergence of foreign terroir wines, and the European Union’s regulation of protection of origin, which is also based on terroir, have made the concept more well-known in Hungary as well. At the same time, the Hungarian perception, and even the vast majority of domestic terroir studies, still follow the physical geographical approach. I consider it very important that the latest social science studies also have a place in terroir research in Hungary, because these are absolutely necessary for understanding and applying the concept in Hungarian conditions. The present study attempts to begin to fill this gap.