Abstract
Positive user experience (UX) is an important goal in product design. Positive long-term UX is believed to improve customer loyalty, therefore being vital for continuous commercial success. Most UX research investigates momentary or short-term UX although the relationship between the user and the product evolves over time. There is a need to develop methods for measuring long-term UX and evaluate their feasibility in different product contexts. In this explorative study, 18 customers reported their experiences during the first three months of use of a non-interactive design tool, an axe. UX was evaluated with retrospective iScale tool and monthly repeated AttrakDiff questionnaire. iScale demonstrated the long-term trend of the attractiveness of the product well and provided information about the causes of the change in the experience. The AttrakDiff questionnaire was a good indicator of attractiveness during a longer period of time and is also well suited to remote studies.
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