Abstract
A "no smoking" policy as part of Rookvrije Voetbalstadions or Smoke-free Football Stadiums Campaign will be applied in all soccer stadiums below the Eredivisie and Keuken Kampioen Divisie starting the season 2020/2021. As one of those soccer stadiums, FC Twente has several problems realizing the "no smoking" policy. First is the online issue; lack of media as a source of information and knowledge. Second is the offline issues; no "no smoking" sign inside the stadium and minimum enforcer source. These problems lead to the reason for the unawareness situation of their smoking visitors. An Awareness Video has been made to help FC Twente raise their smoking visitors' awareness of the "no smoking" policy inside the stadium. The writer has done observation on the stadium, researched FC Twente's fans, and analyzed both, using Design Thinking Methodology as the framework.
Highlights
Starting the season 2020 / 2021, there is "no smoking" policy as a part of Rookvrije Voetbalstadions or Smoke-free Football Stadiums Campaign
Using video call as the platform to present the idea to the client, four example videos with the concepts in PowerPoint are shown to FC Twente
Theories, Methods, & Results This phase is using an article with a title of “6 Successful Tips to Promote Your Video Content” (Digital Marketing Institute, n.d.) as guidelines on finding what the best strategy is for sharing the Awareness Video
Summary
Starting the season 2020 / 2021, there is "no smoking" policy as a part of Rookvrije Voetbalstadions or Smoke-free Football Stadiums Campaign. The goal of the Rookvrije Voetbalstadions Campaign is to encourage all stadiums below the Eredivisie and Keuken Kampioen Divisie to become smoke-free; one of which is FC Twente. Rather than banning, this campaign's purpose is to unify all supporters so they can watch soccer matches in a healthier environment. Visitors can’t change their seats once they paid for it, visitors who are non-smokers cannot avoid smoker visitors This Rookvrije Voetbalstadions is a way of marketing to attract children by creating healthy environment shown by the older visitors not smoking in front of them. The proposed direction of the solution, creating an Awareness Video, has been brought up to FC Twente and agreed
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