Abstract
Purpose – The aim of the article is an attempt to assess the approach of market participants to the sharing economy in the context of own empirical research against the background of surveys of agen-cies and other research centres. Research method – The implementation of the aim required the use of the direct method – question-naires. The research results from 2016-2020 are presented.Result – The obtained results of own research and the data taken from reports of other research centres do not give a clear answer to the question of how the sharing economy will develop in Poland. However, it seems that the growth will be inevitable. The only question is how dynamic the new eco-nomic model and the development of companies based on it will be. Originality / value / implications / recommendations – The publication describes the essence of the sharing economy, and also changes in consumption trends, which are more and more frequently encountered also in Poland. Fragments of own survey research from 2016-2020 involving the issue were presented. In the future, it is necessary to continue research in the marked area.
Highlights
The subprime crisis began in 2008 in the United States, which resulted in, inter alia, a general decline in trust in marketing promises and aversion to any experts and authorities, often equated with leading brands, contributed to a change in consumption trends
Alternative methods of exchange have emerged, such as collaborative consumption and the sharing economy based on the exchange of goods, services, and even capital between community members, avoiding the traditional market and shared use of these goods
The aim of the article is an attempt to assess the approach of market participants to the sharing economy in the context of own empirical research against the background of surveys of agencies and other research centres
Summary
Purpose – The aim of the article is an attempt to assess the approach of market participants to the sharing economy in the context of own empirical research against the background of surveys of agencies and other research centres. Result – The obtained results of own research and the data taken from reports of other research centres do not give a clear answer to the question of how the sharing economy will develop in Poland. It seems that the growth will be inevitable. Fragments of own survey research from 2016-2020 involving the issue were presented. It is necessary to continue research in the marked area
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