Abstract
Women's entrepreneurship plays a significant role in economic and social development. It represents a large pool of untapped entrepreneurial talent that nations could benefit from. This chapter explores the nexus between women entrepreneurship and awareness of government support programmes designed to stimulate the growth and sustainability of women-owned businesses. Drawing from a mixed-method research, the empirical data was gathered from 50 women entrepreneurs operating small businesses in Pietermaritzburg, South Africa. A snowballing sampling technique was used to identify the women. The findings revealed that the majority of women entrepreneurs were not aware of existing government support programmes that are targeting them. Consequently, the majority of these women entrepreneurs were not benefiting from these programmes. The study recommended a review of the mechanisms that are used to disseminate information on the available government support initiatives. This is necessary because women entrepreneurship in South Africa has the potential for transforming the economy.
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