Abstract
Although past research in large urban areas showed that community-oriented policing (COP) had a positive effect on citizens' views of the police and their neighborhood, very little was known about its impact on citizen perceptions in smaller cities. In the present study, multiple-regression was used to analyze survey data from 524 respondents in five small cities or towns in North Carolina to examine the success of local police departments in disseminating information about their COP program. The association between resident awareness of COP and their ratings of police/community relations, self-protection strategies, fear of crime, and community integration was also assessed. Police agencies in each city implemented COP at least one year before the survey. Results indicated that 20–50 percent of residents were aware of community policing efforts in their neighborhoods, but most did not participate in these efforts. Awareness of COP was associated with greater self-protection efforts, lower fear of crime, and stronger feelings of community attachment, controlling for demographic, perceptions of neighborhood problems, and victimization. Awareness of COP also had a stronger association with the outcome variables compared to a more traditional policing strategy, perceived visibility. The implications of these findings for COP programs, especially for small to midsize cities, are discussed in the Conclusion.
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