Abstract
The purpose of the study is to evaluate the Awareness level of Geographical indication (GI) got by Matti Banana in the district of Kanyakumari. It was discovered that the majority of respondents have less knowledge about the benefits of Geographical Indications. Farmers in the research region were said to be unaware of the true advantages of GI and its significance for the socioeconomic advancement of the local community. Respondents have medium awareness due to change in market price of GI Tagged Banana which would have caused not understanding the benefits and significance of Geographical indication.
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