Abstract

As of May 2, 2017, the U.S. Virgin Islands (USVI), comprising St. Thomas, St. John, and St. Croix, had reported 1,021 probable or confirmed cases* of Zika virus disease in its population of approximately 100,000 (1); 222 symptomatic and asymptomatic pregnant women in the USVI had tested positive for Zika virus. In January 2016, USVI Department of Health (USVI DOH) initiated Zika response measures, including surveillance, vector control, and a communications program. Interventions included education and outreach, distribution of Zika prevention kits† to pregnant women in the USVI, and provision of free Zika virus laboratory testing and vector control services. In November 2016, USVI DOH staff members conducted interviews with convenience samples of community members and pregnant women to gather feedback about current and proposed interventions (2). Pregnant women reported taking a median of two actions to protect themselves from Zika, with repellent use being the most commonly reported action. Community members reported taking a median of one action and were supportive of several proposed vector control approaches. Whereas multiple pregnant women and community members reported hearing messages about the cause and consequences of Zika virus infections, few recalled messages about specific actions they could take to protect themselves. Integrating evaluation into response measures permits ongoing assessment of intervention effectiveness and supports improvement to serve the population's needs.

Highlights

  • It is possible that pregnant women were unaware of local cases of Zika virus disease, because

  • Recognizing prevention program strengths and deficiencies allowed program planners to reframe and refocus messaging to educate the public about transmission and emphasize protective actions

  • Because the interviews were conducted during the Zika response, answers from respondents might have been subject to social desirability bias

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Summary

Introduction

Become infected during their pregnancy, despite the relatively low reported prevalence of practicing protective behaviors. It is possible that pregnant women were unaware of local cases of Zika virus disease, because

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Conclusion
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