Abstract

This study investigates farmers' and traders' perceptions of nano urea in the Gondia district of Maharashtra. By providing accurate and long-lasting nutrient management, nano urea, a fertilizer based on nanotechnology, has the potential to revolutionize agriculture. Nearly 120 farmers and 50 merchants were polled as part of the study utilizing a multistage random sampling method. The findings showed that most farmers use nano urea in their fields and are aware of it. The adoption of nano urea by farmers was found to be highly correlated with education. Dealers were well aware of nano urea and eager to sell it since they recognized its benefits in terms of compatibility, storage capacity, and ease of use. However, some farmers voiced their displeasure with lesser paddy field yields and comprehension challenges. The paper discusses the difficulties in implementing and using nano urea in agriculture while highlighting its promise.

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