Abstract

Kashmir region is a land locked area and the employment opportunities in the public sector are very limited. The private sector has not taken off due to the prevailing political instability. With limited public sector employment opportunities and troubled private sector, the sizable population of Kashmir population comprises of youth. Thereby, this paper intends to focus on youth’s awareness and willingness especially the college students to take up entrepreneurship. The study has used a structured questionnaire and observation to examine the awareness and willingness to take up entrepreneurship as career option. The questionnaire has been drafted to know the reasons of entrepreneurship awareness whether negative or positive. The results have shown up very little awareness among the college students which is largely due to the lack of entrepreneurial education, mindset of parents and individual desire of youth.

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