Abstract
The primary focus of this study was to investigate the influence of gender, formal education and social economic status on awareness of rooftop rainwater harvesting. A random sample of 310 smallholder farmers was used. A questionnaire was developed for data collection. Hypotheses were tested at α = .05 set a priori. Educational level indicated a statistically significant influence but gender and SES did not. It was concluded that formal education has statistically significant influence on awareness and adoption of rainwater harvesting. It was recommended that extension service providers consider using multimedia and diverse extension methodologies that are suitable and acceptable across demographics.
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