Abstract
Nutrition facts on food labels contain complete information about nutrients (fats, proteins, cholesterol, salt, sugar and vitamins) and calorie content of packaged food items. Objective: To determine the awareness about nutrition facts on food labels and their influence on food selection among consumers. Methods: This is a cross-sectional study and was done by using self-designed questionnaire, among 206 individuals of age group between 18 to 65 years, which were selected from different grocery stores and nearby area, after getting their consent. Results: Study findings revealed that around 53% of selected respondents sometimes read nutrition facts on food labels, only 13.1% consumers always read nutrition facts, 14.5% of them never read food labels and only 39% changed their purchasing decision after reading food labels. Results also showed that 48.1% of consumers found nutrition facts helpful and reliable and 60% respondents felt confident an made better choices after reading food labels. Conclusions: The percentage of consumers using food labels is low which means that unhealthy eating is prevailing, so this study can be used as a reference to develop policies regarding awareness about use of nutrition facts on food labels, promoting healthy eating habits in the country.
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