Abstract
Although they display the virtue of elegance, models of argument—including the Toulmin model—are poor sources of invention. The New Rhetoric's account of argumentation sometimes resembles a model, and like a model provides no direct aid to invention. However, the treatise is so philosophically and hermeneutically rich in its account, and so true to the reality of argumentation, that it reveals sources of invention that are commonly overlooked. More particularly, it identifies the sites of primary invention, and it retrieves the topoi, though in a sleeping form, waiting to be awakened.
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