Abstract
This study aims to explore what environmental and psychological variables influence the imagination of university students, and the effects of these variables had on imagination. The results of our study supported that the imagination consists of nine capabilities; environmental influences on imagination are composed of four variables; and psychological influences on imagination comprise six variables. The hypothesis of the present study that generative cognition mediates the effects of the other variables on imagination was partially supported. The structural model also showed that the variables of inspiration through action, intrinsic motivation, and organizational measure have significant, indirect effects on imagination.
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