Abstract

Awadh Fashion is the process of doing business through computer network. A person sitting on the couch in front of the computer can access any part of the internet to buy or sell something. Unlike traditional jobs that require people to go and buy things, Awadh Fashion makes it easier for people to reduce physical work and save time. Sustainability is one of the challenges faced by Awadh Fashion today and there are many developments in the field of sustainability as well. For Awadh Fashion's use in developing Lucknow, B2B e-commerce was used to improve access to regional markets for companies developing Lucknow. Progress in e-commerce is essential for the growth of Lucknow. The research strategy highlights the importance of Awadh Fashion in developing business practices in Lucknow.

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