Abstract
Avocado is one of the leading fruit commodities with high competitiveness and a source of growth for farmers’ welfare in rural areas in Indonesia. This paper aims to analyze the performance of avocado supply chain management in the Garut and Bandung Districts. The analysis focused on five components of supply chain management: planning source of avocado, procurement, processing, distribution, and receiving of products. Data collection is conducted through survey methods and focus group discussion (FGD) with actors on each supply chain node according to purpose and market segment. The results showed that the lack of variety, quantity, and continuity of supply is consistent with the dynamic of market demand and domestic and global consumer preferences. The performance of supply chain implementation for avocado at the planning level was at 45%–90%, product distribution performance was at a moderate level at 25%–80%, delivery of goods was at a good level at 70%–83%, and receiving product performance was at 0%–100%. Strategies to restrain the entry of imported fruit and penetrate the avocado fruit export market are required to improve product competitiveness, quality management, and integrated product chain management.
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