Abstract
The COVID-19 pandemic has significantly affected the global industry. One of the most affected areas was air transport. During the COVID-19 pandemic, the volume of air traffic worldwide has decreased significantly. Airlines had to take various measures and adapt their strategies to overcome this period. In the presented article, we deal with the identification and description of strategies that were implemented as a tool to minimize or optimize the problems in the market in the United Arab Emirates during the COVID-19 pandemic. This issue is of considerable importance nowadays, because the aviation industry in the United Arab Emirates has proven, that even a negative situation can be turned into a positive one, and even extract and use new knowledge from it to improve services, optimize process actions, or innovate.
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