AVENIDA PAULISTA: DE POUCOS A TODOS

Abstract

This photographic record was made in April 2019. The late afternoon light with clear skies - something relatively rare in Sao Paulo, was the motivation to record the moment. To return to this record and reinterpret it is to remember how one the most famous avenues in Brazil gradually became a more of and less of few. A few decades ago, it was the financial center the country. It still concentrates many operations this kind, but the capital has preferred to migrate to other avenues and regions the city. For some, Paulista Avenue is experiencing its decadence, as the capital is less and less interested in being there and the capital that is still there now shares space with the growing street population. Contrasts that certainly can be perceived in other points Pauliceia. For others, Paulista Avenue was (re)ssigned and became more democratic: its bands give way to the open-air park on Sundays, with musicians and craftsmen occupying every corner, families all configurations and social classes consuming the culture that comes from the street and from formal cultural spaces: the oldest, such as the Museum Art Sao Paulo (MASP) - which can be seen in the photograph. And the most recent, like the Moreira Salles Institute (IMS). It is the avenue that most represents the largest city in the country: that pulsates, that moves, that is (re)organized by its agents.