Abstract

The author discusses, based on a survey carried out among young people aged 11 to 14 in high schools in Rome, the difficulties there are in evaluating the results obtained with the application of methodologies of education for the media. Aiming at supplying researchers and teachers who are interested in the evaluation with conceptual bases for it, the author talks about the main approaches used in education for the media and, most especially, he characterizes the receptors based on the audience integrative theory that works with the subject on six dimensions: active, knowledgeable, mature, social, critical and creative. Finally, the author suggests a qualitative method using a questionnaire for interviews with teachers and students, as an instrument to evaluate the content that is worked with in education for the media.

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