Abstract
Small artisan businesses have been promoted as a liberatory alternative to large-scale enterprise. We analyze advice manuals for aspiring artisan entrepreneurs by extending Boltanski and Chiapello’s framework. While they analyze the transformation of large firms, we show the same themes have been adopted by small businesses. Focusing on themes of autonomy and creativity, we reveal that the artisan economy promoted by these texts represents a further evolution in capitalism’s co-option of the artistic critique.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
