Autonomous Vehicles Perception, Acceptance, and Future Prospects in the GCC: An Analysis Using the UTAUT-Based Model

Abstract

The emergence of Autonomous Vehicles (AVs) marks a significant advancement in the automotive industry, transitioning from driver-assistance technologies to fully autonomous systems. This change is particularly impactful in the Gulf Cooperation Council (GCC) region, which is a significant automotive market and technological hub. However, the adoption of AVs in the GCC faces unique challenges due to the influence of cultural norms and geographical characteristics. Our research utilizes a customized framework of the Unified Theory of Acceptance and Use of Technology (UTAUT), which is adapted to include cultural and geographical factors. This approach fills a gap in the existing literature by identifying and analyzing the key factors affecting the adoption of AVs in the GCC. Our findings indicate a difference in the receptiveness towards AVs among different demographics. Younger participants displayed a more favorable attitude towards AVs compared to older individuals. Additionally, gender and educational attainment play significant roles in the acceptance of AVs. Specifically, our results suggest that there are variations in acceptance rates among genders and individuals with varying levels of education. The United Arab Emirates (UAE) has a relatively high acceptance rate of AVs due to its advanced infrastructure and openness to technological innovations. Our study identifies facilitating conditions and performance expectancy as crucial determinants of intention to use AVs in the GCC. It emphasizes the importance of infrastructure readiness and the perceived advantages of AVs in promoting their adoption.