Abstract
Studies that specifically discuss the formation of autonomous motivations of users of social networking services (SNSs) and how such motivation influences SNS user intention to disclose personal location-related information (PLRI) are absent from the literature. Consequently, this study, based on the self-determination theory and the information system success (ISS) model, investigates the relationships among key system-related quality factors, SNS users’ autonomous motivations and user satisfaction regarding an SNS, and their intentions to disclose PLRI. Survey data collected from 514 students at six universities were analyzed to validate our research model. Research results show that three system-related quality factors have different influences on user satisfaction and autonomous motivation, while both autonomous motivation and user satisfaction are significant antecedents of user intention to disclose PLRI. The research results have extended the application and advanced the understanding of ISS model and self-determination theory in the context of SNS.
Highlights
Providers of social networking services (SNSs) have put significant effort into developing measures to facilitate SNS users’ online and offline interactions in order to acquire valuable consumer/user information that can enable them to continue to expand their service reach and scope as well as the value of their services to their users (Qi et al, 2021; Sohaib, 2021; Uddin et al, 2021)
We found that user satisfaction and autonomous motivation had significant direct positive effects on SNS users’ self-disclosure intentions
These findings indicate that when SNS users are satisfied with their experience using the SNS, they will be autonomously motivated to continue to disclose their personal location-related information (PLRI) on the SNS because they think that the behavior itself is inherently enjoyable
Summary
Providers of social networking services (SNSs) have put significant effort into developing measures to facilitate SNS users’ online and offline interactions in order to acquire valuable consumer/user information that can enable them to continue to expand their service reach and scope as well as the value of their services to their users (Qi et al, 2021; Sohaib, 2021; Uddin et al, 2021). The acquisition and management of SNS users’ location-related information is essential for achieving the objective above. This is because it allows businesses to have access to valuable real-time customer location information and act on it by planning for effective online and offline marketing programs (Koohikamali et al, 2015). SNS users have become increasingly cautious when sharing such information. This can attribute primarily to the increasing concerns related to the deliberate or unintentional misuse of personal information that
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