Abstract
The article attempts to identify new directions for the strategic development of automotive enterprises, taking into account current trends, using the example of both the largest German concerns, such as BMW Group and Volkswagen AG, and actively developing Chinese manufacturers - BAIC, Chery, Geely, JAC, JAV. The emphasis is on the production of hybrid and electric vehicles. Special attention is paid to the prospects for the development of the Russian segment of the production of cars with hybrid and electric drives and identifying problems that hinder its advanced development and the reasons that hinder the expansion of the segment of using cars with hybrid and electric drives, both Russian and imported
Highlights
Special attention is paid to the prospects for the development of the Russian segment of the production of cars with hybrid and electric drives and identifying problems that hinder its advanced development and the reasons that hinder the expansion of the segment of using cars with hybrid and electric drives, both Russian and imported
Corporate strategy acts as the main tool for strategic management and represents a preplanned reaction of the company to changes in the external environment, the trajectory of its behavior, developed to achieve the set goals
Out of the need to gain a foothold in those commodity markets where there is a steady growth in sales;
Summary
Corporate strategy acts as the main tool for strategic management and represents a preplanned reaction of the company to changes in the external environment, the trajectory of its behavior, developed to achieve the set goals. Analysis of foreign experience in the formation of corporate strategies showed that the main attention in their development is paid to four aspects of business strategy:. The final stage in the formation of a corporation's business strategy is the development of functional strategies and programs. Functional strategies are complemented by specific programs (quality, customer relations, branding, etc.). It is important that a strategy can never be thought out and calculated to the end, and its adjustment as external and internal conditions change is a necessary procedure. Based on the foregoing, it should be emphasized that there is no universal method of developing a strategy suitable for all occasions
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