Abstract
Artificial intelligence and service automation are the key to these kinds of new, product-related services. They increasingly penetrate the traditional mechanical and plant engineering sector and open up potentials for innovative services. Tourism services providers are going through rapid changes and the role of Information and Communication Technology, artificial intelligence and service automation is increasing in all spheres of the service management system. When the organization is threatened by environmental changes such as crises or competition as a result of information technology development or increased customer demands, the need for communication increases. This paper presents the first step of an ongoing investigation that focuses on the tourist services experiences and construction of management knowledge on undergraduate tourism management students. We report and discuss the result of a survey conducted involving the students of Tourism management at The Jerzy Kukuczka Physical Education Academy in Katowice - Poland. Structured questionnaires based on a 12-item importance scale were administered to a convenience sample of respondents. The authors present a new paradigm that emerges as a response to polarisation and treats communication as more receiver-centered, stakeholder ⚟ based, relationship ⚟ building ⚟ oriented and of strategic importance.
Highlights
Nowadays, the Internet has become the main source of information for young tourism customers looking for tourism services providers that will cover their expectations and needs [1]
The Internet network offers a great opportunity to communicate between business (B2B) like tourism offices and tourism services providers and consumer to Business (C2B) as in our study: Students of Tourism management undergraduate studies looking for tourism services and communicating with tourism services providers[2]
The research group was randomly from different Higher schools in the Silesian Region in Poland. 202 students of Sport and Tourism Management participated in the online study, including 121 women and 81 men
Summary
The Internet has become the main source of information for young tourism customers looking for tourism services providers that will cover their expectations and needs [1]. The Internet network offers a great opportunity to communicate between business (B2B) like tourism offices and tourism services providers and consumer to Business (C2B) as in our study: Students of Tourism management undergraduate studies looking for tourism services and communicating with tourism services providers[2]. These activities: searching and communication are performed using different Internet applications, software, freeware, and web 2.0 that offers the possibility to use chats, communicators as well as discussion groups, internet forums, video conferencing, data file transfer programs and social networking sites [3]. While travellers themselves will have an idea what they want, it is still down to the internet robots to identify and suggest the best flights, hotel rooms and ground transport arrangements ([3], [8])
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