Abstract
We present an automatic generation pipeline of interactive nonlinear video for online apparel shopping navigation. Our approach was inspired by Google's “Messy Middle” theory, which suggests that people mentally are faced with two tasks—exploration and evaluation—before purchasing online. Given a set of apparel product presentation videos, our navigation UI organizes them to optimize users' product exploration and automatically generates interactive videos for users' product evaluation. To support automatic methods, we proposed a video clustering similarity ( <inline-formula xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex-math notation="LaTeX">$\operatorname{CSIM}$</tex-math></inline-formula> ) and a camera movement similarity ( <inline-formula xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex-math notation="LaTeX">$\operatorname{MSIM}$</tex-math></inline-formula> ), as well as a comparative video generation algorithm for product recommendation, presentation, and comparison. To evaluate our pipeline's effectiveness, we conducted several user studies. The results showed that our pipeline can help users complete the consumption process more efficiently, making it easier for them to understand and choose a product.
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