Abstract
The influence of positive and negative associations with age on memory through automatic and controlled processes was investigated in three experiments using Jacoby’s (1991) process dissociation procedure. Experiments 1 and 2 (with younger people) demonstrated that negative associations with older people influenced recognition memory performance through automatic processes whereas positive associations influenced memory through controlled processes. Experiment 3 investigated the influence of age attitudes on memory in older adults. Again, negative associations with older adults influenced memory performance through automatic processes and positive associations through controlled processes. Methodological aspects and implications for motivational functions of attitudes and stereotyping are discussed.
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