Automated support specification for efficient mining of interesting association rules

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In recent years, the weakness of the canonical support-confidence framework for associations mining has been widely studied. One of the difficulties in applying association rules mining is the setting of support constraints. A high-support constraint avoids the combinatorial explosion in discovering frequent itemsets, but at the expense of missing interesting patterns of low support. Instead of seeking a way to set the appropriate support constraints, all current approaches leave the users in charge of the support setting, which, however, puts the users in a dilemma. This paper is an effort to answer this long-standing open question. According to the notion of confidence and lift measures, we propose an automatic support specification for efficiently mining high-confidence and positive-lift associations without consulting the users. Experimental results show that the proposed method is not only good at discovering high-confidence and positive-lift associations, but also effective in reducing spurious frequent itemsets.