Abstract

That Augustus wanted to utilise the to-be-publicly-published record of his career, the Res Gestae Divi Augusti, as subtle propaganda, is a well-established critical assumption. While never blatantly inventing ‘facts’ about his many achievements, the emperor manipulated his brief narrations of individual achievements to fit in with his programme of propaganda. This article not so much explores the ‘facts’ behind Augustus’ categorical assertions of achievements in many spheres, but analyses stylistically his presentation of these facts and his narrative strategies. The exiled poet, Ovid, is shown as one of the first critical readers of the document, his apparent allusions to it seemingly exposing Augustus’ often tendentious manipulation of the contrast between ‘what happened’ and ‘how it is told’. The article ends with reference to another critical reader of Augustus’ slanted auto-memorialisation.

Highlights

  • Augustan political and civic discourse has become the focus of various important studies in recent years (Feldherr 2010; Galinsky 1996; Southern 20142), including analysis of aspects of his ‘propagandistic machine’

  • Claassen (2016) considers in detail what is meant by the concept Augustan discourse, citing Barchiesi’s analysis (1997:15–43) of the relation between political power and literature in Augustus’ lifetime

  • Claassen (2016:57–74) argues that Ovid appropriates aspects of the Augustan discourse to suit his own ends in his exilic poems, deducing that this appropriation paradoxically helped to strengthen Augustus’ control over Rome

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Summary

Introduction

Augustan political and civic discourse has become the focus of various important studies in recent years (Feldherr 2010; Galinsky 1996; Southern 20142), including analysis of aspects of his ‘propagandistic machine’.1 This article examines just one of Augustus’ various methods of propaganda as an example of deliberate slanting of facts.

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